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Saturday, April 16, 2011

Zhang Guifeng can eat sausage recapture of consumer trust

“ lean ” events after just more than 20 days, shuanghui cooked meat products in the store will return in Chongqing, the company was eager to resume sales, to regain and restore consumer confidence in pressing the mood of the market, laid bare.

&ldquo in accordance with previously; mass Assembly ” make planning, shuanghui's goal is to “4 the end for meat products sales basic recovery ”, this plan was ambitious, and “ store eating sausage ” the performances are also evident. But dual link only with this can be re-“ eat ” is lean events-hit consumer confidence and win their trust? It seems to me, I'm afraid is suspended.

in fact, Chongqing citizens “ zaozhijinri why act in this way at that time ” mockery, as well as some stores business worries and cautious manner, in fact has been given a preliminary answer. It was reported, although two-meeting planning in Chongqing “4 unified completed 10th last ”, but many local supermarket does not fully cooperate.

this consumer of mocking and businesses of doubts, clearly again proved has a very simple simple of reason: as market transactions relationship in the core foundation of “ Trust ”, to wanted to damage, and destroyed it very easy, and to maintain, and reconstruction, and recycling it, is will very difficult —— at least does not is unilateral wishful thinking to in short time within wanted to recovery on can recovery got of. Youdaoshi “ trouble has been brewing for some time ”, if trust can be &ldquo with a short time; day ” “ express ” or “ Be always ready to respond to the call to ”, then the trust itself is very fundamental trust treasure.

more important of is, market relationship in the of integrity does not alone a need long-term accumulation, and can for market transactions provides great facilitate of “ articles ”, more is a established in bi-directional interactive —— mutual respect mutual understanding, and mutual trust mutual relies on Foundation Shang of spirit quality, more is production operators and supervision who itself in its all commercial, and supervision behavior in the by shows out of spirit quality, such as, on consumer interest of height respect and fear, and on they psychological emotion of height understanding identity.

unfortunately is, to date, at least in double meeting in various public acts of the company, we have yet to fully feel the experience of the spirit of such quality. If it comes to the “ lean ” event impact on consumers, dual-link has been described as “ trouble ” rather than harm; on the contrary, for its “ lean ” roles in the event, you have repeatedly stressed is “ carry the can ” 、 “ is also a victim ”. And &ldquo, held at the recent spectacular; mass Assembly ” last, dual-link to talk more keen to dwell events bring to their great loss, but makes no mention of the loss of events on the health of consumers and the appropriate damages. At the same time, while “ apologies ”, but on the mass General Assembly was not consumer representatives attended.

side so does not respect, and does not fear “ lean fine ” event Xia of consumer interest damage, and does not understanding does not concern they of feel emotion, and eager to first wash white, and apostrophe Qing own, side and wishful thinking hasten to do sth. to pursuit again last, and great fanfare to performances “ large eat ham intestinal ”, hope “4 month implementation meat products sales of basic recovery ”—— so serious split even contradictory of unilateral rescue behavior, worth consumer again given trust and entrusted itself of health security did? Source: economic daily news