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Saturday, April 2, 2011

Wedding is a cla40ic marketing

soft financial hard truth hidden in the topic of gossip, financial events have gossip small topic. Let us sublimation gossip for you, let us give you financial entertainment about.

the tokens of sweet romantic moment relate marketing, this sounds seem to have less kind. However, for those who “ Wang Xiaofei, s wedding ” (referred to as “ &rdquo size wedding;) while “ South beauty ” curious consumers, when they are on the wedding day from South beauty when you receive a bowl of special dessert, is without a “ marketing ” feel?

a celebrity wedding, held last week successfully led to the community “ crowd ”. Restaurant Group “ South beauty ” Lan Zhang, Chairman of David Wang Xiaofei and Taiwan famous actress Barbie Hsu (s) the knot knot, they held a lavish wedding in Sanya. Under the hot pursuit, originally claimed to be “ low profile ” wedding occupies a prominent position of the major media.

now not one by one and statistics how many brands also play in this wedding, we can only statistics about. First appearance is, of course, food and beverage brands “ South beauty ”. It is preparing to enter the Taiwan market. South beauty package at the wedding feast, appears on the menu of the restaurant were several classic dishes. Wedding day “ South beauty ” dinner Beijing consumers can receive dates Lily Lotus-nuts sweet soup, its moral is early for your child.

hotels, both Kang Laide and Hilton Hotel in Sanya limelight. Allegedly, the hotel provides a large number of free sponsorship for the wedding, reward is obtained by adequate exposure, and even media “ pulling Sanya economic ” to describe the influence of the wedding.

sponsorship also involves the bride the wedding jewelry, beverages and cakes, and more. Guests of the “ return a salute ” including the popular &ldquo of $ 1480; Jiao Jiao ” green bags, sunscreen and moisturizing milk brand effect of xiaoshi.

although the wedding is over, but around it “ brand communication ” there is no stop. On Thursday, beginning with s demand an apology from Sohu CEO Charles Zhang and Wang Xiaofei. They claim that, as a wedding guest Charles Zhang, photographed and micro-blogging live during the wedding without permission. On Friday, Charles Zhang by own Sohu microblogging clear response said, shooting with the acquiescence, after reminding and stop, so “ neither admit nor apology ”.

so a gentle dispute will wedding power continues, even very “ ” to Sohu microblogging brand and then did a spread. In fact, published in Charles Zhang refused to apologize after microblogging, greatly increased the popularity of microblogging, forwarded more than 3,000 times in minutes. As of Saturday, the forwarding of microblogging has more than 21,000 times, reviews over 15,000 times. If this dispute continues to pull down, believe Taiwan's Internet users are interested in Sohu microblogging. (Morning news reporter Zhang Liming)