“ lean ” as if one must remember, hitting the country's largest meat enterprises shuanghui. A few days ago, shuanghui Group Chairman Bandung media disclosed that 10 days double sink sales has been a loss of $ 1 billion. However “ lean ” event for a two-meeting the impact is much more than this.
shuanghui sales nearly stalled
in the CCTV exposure “ lean ” after the events in the past 10 days, around double sinks products under the message is still going on. Bandung, said under the influence of CCTV coverage, dual exchange market under attack, products from shelves in some areas, market, brand reputation and economic benefit of enterprises including capital markets have suffered large losses. He said: “3 15th double sinks stocks fell, evaporation in the market value of $ 10.3 billion. March 15 to 25th, 10 days that is selling more than 1 billion yuan. &Amp;rdquo; that is, the two-day meeting sales losses exceeding 100 million Yuan.
reporter listed company lookup shuanghui shuanghui development annual report 2009 found that double meeting sales revenue of $ 40.07 billion that year, in average terms, its sales of about $ 109.7 million for 1 day. This shows that as of now, shuanghui sales almost to a standstill.
Bandung also said shuanghui processed meat products and fresh products in jiyuan direct loss is expected to more than 30 million Yuan, March to reduce all kinds of tax of $ 85 million, to local finance has also caused some impact. &Amp;ldquo; are more important, shuanghui brand reputation was also great harm, double sinks with more than 20 years we meat brands challenged, incalculable losses. &Amp;rdquo;
try self-help
according to local media reports after the incident, many shuanghui agents and distributors in a can not want to return back to sell and sell State, advance purchase double sink products are hit in their hands.
to do so, double meeting held on 25th National Conference on suppliers, Bandung, said at the meeting of silence, “ lean ” and “ melamine ” event is essentially the difference “ double &rdquo meeting will not be the next three deer. This is also the Bandung in first public appearance after the incident, he repeatedly emphasized that “‘ lean ’ event is raising problems with links in the chain of upstream industries, products can withstand the test of shuanghui ”, appease supplier's intentions clear.
in fact, after March 15, double sinks fire two declarations, focus upon its subsidiaries shuanghui in jiyuan, Bandung has faced public shouting out that problems in the jiyuan factory. Many industry analysts believe that the double sinks are forsaken COP cars, failed arm save itself.
should be accountable to consumers as soon as a
in addition to timely contingency measures, double sink to do there. &Amp;ldquo; lean ” event upon exposure, the industry is questioning “ two-meeting 18 road test was not ‘ lean ’ test ”. Bandung, said after the event, double meeting head of pig slaughtering line-by-test, 100% test-wide approach. To do this, double meeting each year is expected to increase “ lean ” test costs more than 300 million. And for added costs are not passed on to the issue of downstream products, Bandung directly: “ we will Digest part also part transferred to the downstream. Will it affect sales, depends on the market, but after all, quality is guaranteed. &Amp;rdquo; in addition, double sinks are resolved to develop pig industry, want to control in this way “ lean ”.
marketing expert Zhi Li said in an interview with this reporter, more than double sinks all self-help behavior is necessary, but it does not interpret facing consumers, description, in this matter, consumers are the biggest victims of shuanghui should offer compensation and scope to consumers on the impact of negative events, not let consumers into a security scare. In addition, double sinks should also strengthen the management of upstream suppliers of raw materials, to prevent recurrence of similar events.
